Being an independent artist is a different experience for each individual, but I’ve learned a few things that I feel will help any independent artist put out their own music and get on their way to success.
Releasing music on your own can seem like an overwhelming and complicated task, and that can sometimes get in the way of us just STARTING. Hopefully these five tips will encourage you to get into your creative flow, and ultimately share your music with the world.
You don’t need the most expensive/fanciest equipment: If you have any equipment that allows you to make music in some capacity, you can start! You do not need to have the most expensive DAW, mic, keyboard, etc. If it’s functional, it’s a great start to your journey of exploring and creating.
Everything can be learned on the internet: Youtube and Google literally have all the answers. You can find topics you're interested in explained in so many different ways, depending on what style of learner you are. You can learn how to produce, market yourself, get playlisted - just by typing in relevant questions and specific keywords.
You can put music out by yourself, and it doesn't have to cost a fortune: Many different indie-targeted distribution companies, like DistroKid and TuneCore, allow you to put your music on popular streaming platforms all by yourself at a very low cost. Always read the fine print and do your research to make sure you are happy with the terms and that your needs are met.
Preparation should be your best friend: Rather than just throwing songs up, sit down and think about what you want to do and how you want to do it. Have a strategy. Planning will help you move with purpose and keep you on the right path to growth.
Learn the art of self-promotion: Don't be shy - you need to let people know who you are, and consistently promote yourself and the cool things you are doing (on and off of social media)! Share your story, your music and your brand in a way that is authentic to who you are, so you can grow an audience who want to invest in you, and keep watching/listening!
[Editor's note: Alayisha is one of our incredible SHEFOUNDHER interns, and a talented new singer-songwriter based in New York.]