top of page


SHEFOUNDHER is a collaborative network for female creatives in music, art, fashion, beauty & lifestyle - and an e-marketplace for female founders. Think of us as a girlhub where you can find, shop, listen to, hire, learn from, mentor & connect with the dopest female talent around. 

We started in 2018 as a multimedia showcase event series for female creatives, called The Box. Music's rising stars performed on stage, while brands staged experiential pop ups for an audience of industry executives, influencers, investors & other creatives. Event partners were The Recording Academy, Gibson Guitars, Airbnb, She Is The Music, NCLA Beauty, Suja Juice, Musicians Institute & more. The goal was always to foster collaboration and create an environment where SHE could find HER. And she did! 

Out of our events, brands found talent for endorsement/influencer deals, musicians found videographers, big business hired small businesses for creative projects and music and fashion collided on album cover art & in music videos. SHEFOUNDHER is just the digital version - with the spirit of our real life events.

Inclusivity, diversity & intersectional feminism are at the heart of everything we do. This is a safe haven for anyone who identifies as a womxn, and a place where Black, Brown & minority creatives are lifted up & celebrated. We also treasure our supportive male and non-binary allies, many of whom have helped SHEFOUNDHER on her journey in immeasurable ways. 

SHEFOUNDHER is the brainchild of two billboard-charting singer-songwriter-producers, Alex Vickery & Kate Morgan. Alex is also a lifestyle marketing expert with a past life running campaigns and partnerships for global brands like Westfield Shopping Group, Mercedes Benz Fashion Week & Freixenet Wines. At 16, Kate was the youngest performer in history to play legendary all-female music festival Lilith Fair alongside Erykah Badu & Sheryl Crow. 

About Us: About Us
bottom of page